2025 Watch Industry Preview – Openwork Episode 29

A Comeback Year for Watches?

It's that time of year: Predictions. On this episode we look at the year ahead, and make three calls each about the future of the watch industry. We discuss brand and retailer consolidation, market performance, business models for watch media, as well as enthusiast sentiment. We also take a look back at our 2024 predictions, and grade ourselves on their accuracy.

Overall, we see a mixed year ahead for the industry, with a rebound in growth as the industry continues to navigate the fallout of the post-COVID bust. In this context, we believe the key to growth will be risk-taking – forging new trends as well as delivering unexpected watches and enthusiast experiences – some of the hardest bets to make in a turbulent market. Which brands, retailers and media outlets will answer the call remains to be seen.

Of course, we'll be back that the beginning of 2026 to take a look at how well those forecasts hold up. In the meantime, to get in touch with your questions, feedback or suggestions, email podcast@collectivehorology.com. Thanks as always for listening and supporting independent watchmaking.