New Member Application

Thanks so much for your interest in Collective and the URWERK UR100-V P.02 for Collective. To apply for membership and inquire about purchase, please complete the form below. Our membership committee – composed of current Collective members – will review your application.

Our goal is to build a community of curious, engaged and diverse watch collectors. And the application process ensures we have a fair and consistent way to welcome new members.

Please note: During this current membership window, purchase of the URWERK UR100-V P.02 is required to join Collective. There are no other costs or dues required for membership. (Please note: There will be future watches – and opportunities to join – at different price points.)

Have more questions? Please review the frequently asked questions (FAQ) at the bottom of this page for details on Collective membership and the application process.

    (first and last)



    (City, State/Province, Country)


    If yes, who referred you?






    (Please note: There will be future watches – and opportunities to join – at different price points.)

    Frequently Asked Questions

    How do I become a member?

    Membership is offered through an application process. Once you submit your application above, our membership committee will review. If you’re offered membership, we will follow up by email with instructions on how to move forward.

    Why is there an application process?

    Our goal is to build a community of curious, engaged and diverse watch collectors. And the application process ensures we have a fair and consistent way to welcome new members. Additionally, we have to limit membership due to production constraints on our collaborations as well as to ensure we grow Collective in a thoughtful way and maintain a high-quality experience for our members.

    What’s the criteria for membership?

    The questions above are a good indication of what we look for in members – people who will be engaged participants, offer diverse perspectives, as well as contribute to the community in an open-minded and respectful manner. We do not base decisions on the watches in your collection. We welcome watch enthusiasts of all backgrounds and interests.

    Do the watches in my collection impact membership?

    No. We do not base decisions on the watches in your collection. We welcome watch enthusiasts of all backgrounds and interests – from Seiko fans to high-horology collectors.

    How will I find out if I’m accepted?

    If you’re offered membership, we will follow up by email with instructions on how to move forward, including how to purchase the collaborative watch and join our community.

    What if I’m not offered membership this round?

    We will automatically roll over your application to the next membership window.

    How long will it take to find out if I’m offered membership?

    We typically reply within 2 business days.

    Why is purchasing a collaborative watch required for membership?

    The sale of watches funds Collective’s operations, allowing us to deliver a high-quality membership experience.

    Does having a referral help?

    Yes. While they don’t guarantee membership, referrals from existing members are given priority.

    Will there be future opportunities for membership?

    Yes. We open membership with the launch of each of our collaborations. Generally that’s once or twice annually.

    Are there other costs or dues for membership?

    No. The purchase of a watch is all that’s required to become a member of Collective. There are no additional costs or dues. To remain a member, we ask that you purchase at least one watch every other year. Generally we launch one or two collaborations a year, giving members the opportunity to pass on watches that aren’t for them.

    How do I renew or maintain membership?

    To remain a member, we ask that you purchase at least one watch every other year. Generally we launch one or two collaborations a year, giving members the opportunity to pass on watches that aren’t for them.

    What are the benefits of membership?

    Collective members join a private Facebook group where we have a respectful conversation about watches, get to know one another, learn and celebrate the diversity of this hobby. Additionally, we host special virtual and in-person member events with the brands with whom we collaborate.

    What are the rules for membership?

    Members who join Collective agree to our Community Guidelines, which are primarily focused on treating one another with respect.

    Is membership in Collective confidential?

    Yes. We will never share your identity or personal information without your consent. And will ask all members to keep one another’s identities private.

    Is Collective only for Silicon Valley-area residents?

    No. While Collective started in the San Francisco Bay Area, we have members around the world.

    Will there be events in my local area?

    At the moment, our in person events are typically in the San Francisco Bay Area. However, we host virtual events for all members, and plan to expand our in person events as membership grows around the world.

    Feel free to contact info@collectivehorology.com with any additional questions.