Inside the GPHG – How the Oscars of Watchmaking Really Works – Openwork Episode 24

The Full Process: From Submissions to Final Votes

The Grand Prix d'Horlogerie de Genève (GPHG), often called the “Oscars of watchmaking,” is the most high profile award show in the watch industry. Collective's co-founders Gabe Reilly and Asher Rapkin, both members of the GPHG Academy, offered an insider’s perspective on how the GPHG works and its impact on the watch world.

The GPHG: A Brief Overview

Founded in 2001 to promote creativity and innovation in watchmaking, the GPHG is overseen by the Canton of Geneva and held annually in November. Brands can submit their watches for consideration, but only those chosen by the GPHG Academy make the nominee list. The Academy consists of approximately 1,000 members, including journalists, collectors, retailers, and experts, ensuring a wide range of voices in the decision-making process.

How Nominees and Winners Are Chosen

The selection process starts with brands submitting watches, which the Academy then narrows down to six nominees per category. Once the nominees are finalized, another round of voting occurs to identify winners in each category along with a number of cross-category prizes.

Business Impact of a GPHG Win

Winning a GPHG award can boost a brand’s visibility, increase sales, and attract new customers. For smaller or independent brands, the recognition offers valuable marketing leverage. However, there are entry fees, and brands must provide watches for both the GPHG tour and judges’ evaluations.

The GPHG's Role in the Industry

Beyond the awards, the GPHG plays a crucial role in connecting brands with consumers and industry professionals. The exposure from the tour and media coverage can significantly elevate a brand’s profile, even if they don’t win.