The Unspoken Realities of Swiss Production – Openwork Episode 34

What Really Goes into Making Watches in Switzerland – Warts and All

The most famous words in watchmaking: "Made in Switzerland." They loom large, but what do they really mean? Beyond the marketing claims, superlatives and spin, what really goes into making watches in Switzerland?

We’re joined by Praneeth Rajsingh, CEO of Horologer MING, to discuss the realities of watchmaking in Switzerland. While most watch brands are incredibly secretive about production, MING is remarkably transparent. So we invited Praneeth to discuss how exactly watch production in Switzerland works – warts and all. We discuss how the brand has evolved to be able to produce watches using movements and components from a wide range of partners to create their consistent, unique and thoroughly recognizable watches.

Openwork is available on Apple Podcasts, Spotify, YouTube or wherever you get your podcasts. To get in touch with your questions, feedback or suggestions, email podcast@collectivehorology.com. Thanks as always for listening and supporting independent watchmaking.