Watch Market Update – State of the Industry Mid-year 2025 (Openwork Episode 43)
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The Watch Industry Perseveres Through A Turbulent First Half of 2025
We’re half way through 2025, which has turned out to be a very eventful year to say the least, and that very much shows up in the data for the watch market. So today we’re looking at all the data sources we can muster to understand just how the watch industry is faring at the midway point of 2025, and where it might be heading next.
We looked at a wide variety of sources from WatchCharts, to trade press, to FHS export data and more. As always a full list of sources can be found below:
Industry Data & Watch Exports
- Federation of the Swiss Watch Industry (FH) - Monthly Export Statistics (Jan–May 2025)
- Quill & Pad: June 2025 Market Update: “Light at the End of the Tunnel?” - WatchCharts Market Reports & Index Data
- Morgan Stanley x WatchCharts Watch Industry Report (Q1 2025) - Coverage via Quill & Pad
Market & Economic Context
- Bloomberg: U.S. Market Performance (April 2025) - Reports on S&P 500 decline and macroeconomic stress
- European Commission – Spring 2025 Economic Forecast - EU GDP growth estimates and consumer confidence
- FashionUnited – May 2025 Swiss Watch Export Breakdown - Country-specific export changes (e.g., UK, France, Germany)
Retail & Brand Performance
- Rolex CPO Program Expansion - Initial Launch: Rolex CPO – Bucherer Announcement (2022)
- Broader Rollout (2023–2025) - Hodinkee Rolex CPO Coverage
- WatchCharts - CPO Analysis (2025)
Consumer Sentiment & Survey Insights
- Collective Voice 2025 Survey - Proprietary survey data from Collective Horology’s audience of collectors and enthusiasts
Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.
You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email podcast@collectivehorology.com.