How Singer Reimagined Reinvented Itself

The Watches of Singer Reimagined

For its first seven years, Singer Reimagined made one kind of watch: a chronograph that put the stopwatch at the center of the dial and pushed the time to the edge. Then, in about eighteen months, it added a restored vintage chronograph, a time-only watch, its first proprietary movement and two GMTs.

That's a lot of change for a brand with a design language this specific. The interesting part is how well it all holds together. On the latest episode of Watches Of, Asher and Gabe walk through Singer's three eras and what connects them.

The Designer Behind It

Singer Reimagined was founded in 2017 by Rob Dickinson (right) of Singer Vehicle Design and Marco Borraccino (left). To understand the watches, start with Marco.

Before Singer, Marco led design at Panerai during the mid-2000s, when the brand was at its most prolific. The job meant working inside very tight design codes and finding new ways to stretch them. Between Panerai and Singer, he taught watch design.

That background explains Singer's approach. Most of today's watch world is built around either great watchmakers or great designers who fit an existing movement into a case and use a spacer to make up the difference. Marco works the other way: design first, then find or build the movement that makes the design work.

Chapter 1: The Central Chronograph

The Track1 is a chronograph turned inside out. The elapsed hours, minutes and seconds of the chronograph sit at the center of the dial. The time of day sits on the periphery.

It looks strange the first time you see it. Once you use it, it makes more sense than the traditional layout. On a conventional chronograph, the stopwatch is split across small totalizers that are hard to read at a glance. On the Track1, the thing you're timing is the biggest thing on the dial.

The movement is Agenhor's AgenGraphe, and Singer had a hand in its existence. Marco approached Jean-Marc Wiederrecht of Agenhor about a central chronograph, and Singer was a launch customer. Each brand that uses the AgenGraphe gets its own version. Singer's runs a chronograph that counts well past 24 hours, which is rare in a wristwatch.

Singer built on that foundation for years:

• Flytrack: conventional hours and minutes, with a flyback seconds hand you can reset at any moment while the movement keeps running. Useful for anything under a minute, like a pulse or tachymeter reading. The steel 1969 collection uses both this layout and the central chronograph.
• Divetrack: the peak of this era. A central chronograph built to time a dive, with a titanium exoskeleton around a sapphire case and a red flip cover that locks out the start-stop pusher, the chronograph equivalent of a unidirectional bezel.

The Divetrack is the watch that made us want to carry Singer. It looks unmistakably like a Singer and unmistakably like a dive watch at the same time.

Chapter 2: The Heritage Collection

In 2025, Singer made a conventional two-register chronograph. For a brand defined by rejecting the traditional chronograph layout, that's about as sharp a turn as it could make.

It works because of how Singer did it. The Heritage Collection uses new old stock Valjoux chronograph movements from the 1970s. Singer rebuilds and refinishes them the way Singer Vehicle Design restores a Porsche: a restomod for the wrist. The hands carry over from the 1969 collection, and details like the coin-edge bezel tie it to everything that came before.

Photos don't do it justice. In hand, the case execution and finishing are well above what you'd expect at its price, and it opened Singer to collectors who weren't ready for the Track1's way of telling time.

In 2026, Singer extended the line with a three-register Valjoux 72 chronograph in a reverse panda layout. The gold version is the best of them. Gold here isn't a premium upgrade. It's the right metal for this design, and that's rare.

Chapter 3: Calibre 4

A few months after the Heritage, Singer introduced its first proprietary movement, Calibre 4, in its first time-only watch, the Caballero.

Calibre 4 is a manually wound movement with four barrels and six days of power reserve. The barrels work in two pairs rather than independently, which delivers torque more evenly and helps accuracy. It's a quieter kind of technical ambition than the AgenGraphe, but it's real.

The Caballero itself doesn't fit a category. It isn't quite a dress watch, a field watch or a sports watch. The case sits somewhere between round and tonneau, and the titanium version is microblasted on the top and underside with a polished bezel and chamfer. It's some of the best-finished titanium we've handled.

Calibre 4 then became the base for two GMTs:

• DualTrack (Watches and Wonders 2026): a 43mm case that calls back to the Track1. Local time sits on the hands. Home time sits on a 24-hour ring around the dial, which jumps in one-hour steps when you press a pusher on the case side. There's no extra hand to decode, and the caller versus flyer GMT debate doesn't really apply. It's one of the most legible travel watches we've worn.
• 1970 DualTrack (Geneva Watch Days 2026): the same idea in a new 1970 collection. A faceted 40mm steel case, 44.5mm lug-to-lug, the slimmest watch Singer has made, on an integrated Track Curb bracelet. It runs a slimmer version of the movement built for this case.

Most brands release a new movement in one model and iterate on it for years. Singer put the same complication into two watches for two different collectors. One is automotive and substantial, the other is compact and classically 1970s. You could own both and they wouldn't feel redundant.

Why It Holds Together

At Panerai, every design Marco produced went to a committee for approval. The result was very consistent work within a narrow range. At Singer, he's shown he can do both: a lineup with real range that still reads as one brand.

That's harder than it sounds. Brands that experiment widely usually lose coherence, and brands with a tight identity usually stop experimenting. Singer now covers a central chronograph, a dive chronograph, a restored vintage chronograph, a time-only watch and two GMTs, and all of them are recognizably Singer.

It also changes how you approach the brand. Early on, you had to spend time with a Track1 before it made sense. Now there's an easier way in, and nothing has been simplified to get there. When a client asks which Singer to buy, there isn't one stock answer anymore.

Collective Horology is an authorized retailer of Singer Reimagined.