How Watch Design Works – Openwork Episode 27

From Panerai to Independent Watchmaking: Marco Borraccino on the Role of Design in Watches

This week we go behind the scenes of watch design with Marco Borraccino the co-founder, CEO and Creative Director of Singer Reimagined. In addition to starting one of the most design-driven watch brands, Marco was previously the Head of Design at Panerai. He’s got a deep educational and career background in design, both within the watch industry and beyond. And he’s among the most talented and distinctive watch designers out there.

Marco Borraccino (left) and Rob Dickinson (right), co-founders of Singer Reimagined.

We discuss the role of good design – and sometimes the lack thereof – in the watch industry, by discussing some of the key moment's in Marco's career, including his time leading design at Panerai along with the creation of his latest masterpiece, the Singer Reimagined Divetrack.

As always, in full transparency Collective is a Singer Reimagined authorized retailer. You can find the full range of Singer Reimagined watches at collectivehorology.com. Thanks as always for listening and supporting independent watchmaking.